Famous Street Food Restaurant in Myeongdong: Myeonghwadang

Introduction to Korean Street Food

Korean street food, known as bunsik (분식), is an essential part of Korean culture and cuisine. From spicy tteokbokki (rice cakes in chili sauce) to savory gimbap (rice and various fillings rolled in seaweed), these dishes are beloved by both locals and tourists. Street food in Korea is known for being affordable, flavorful, and convenient—perfect for a quick meal or a snack during a busy day exploring the city. If you're in Myeongdong, one of the most vibrant shopping districts in Seoul, you won’t want to miss Myeonghwadang, a 30-year-old bunsik restaurant famous for its fresh, tasty dishes.

Introducing Myeonghwadang

Name: Myeonghwadang (명화당)

• Address: 2nd Floor, 30 Myeongdong 4-gil, Jung-gu, Seoul, Korea
• Operating Hours: 9:00 AM - 10:30 PM

Why Visit Myeonghwadang?

Myeonghwadang is a beloved bunsik restaurant in Myeongdong with a 30-year history of serving traditional Korean street food. Known for its clean, authentic flavors and a menu that offers a wide variety of classic bunsik dishes, this spot is a must-visit for anyone looking to try Korean comfort food. The restaurant has been praised by locals and even by renowned Korean chef Lee Yeon-bok, making it a go-to spot for food enthusiasts.

Highlights of the Menu:

1. Jjolmyeon (쫄면): A dish that stands out at Myeonghwadang, jjolmyeon is a cold, chewy noodle dish served with vegetables and spicy sauce. Unlike the typical sweet and sour flavor, the jjolmyeon here is more reminiscent of a bibimbap (mixed rice) with stir-fried beef and gochujang (chili paste), giving it a unique twist.
2. Tuna Gimbap (참치김밥): Gimbap is a quintessential Korean street food, and the tuna gimbap at Myeonghwadang is one of their most popular offerings. Filled with tuna, rice, and various vegetables, it’s perfect for dipping in their signature tteokbokki sauce.
3. Jjolbokki (쫄볶이): This dish combines jjolmyeon and tteokbokki into one flavorful meal. It’s mildly sweet with a hint of spiciness, making it less fiery than traditional tteokbokki. It’s an excellent choice for those who prefer a balance of flavors.

What Makes Myeonghwadang Special:

• Authenticity and Tradition: Despite being a simple bunsik restaurant, Myeonghwadang has maintained its authenticity over the years, offering clean, well-prepared dishes. The combination of traditional flavors and the welcoming atmosphere makes it a favorite among middle-aged diners who have frequented the restaurant for years.
• Chef Lee Yeon-bok’s Praise: Renowned Korean chef Lee Yeon-bok, known for his expertise in Chinese-Korean cuisine, has personally praised Myeonghwadang for its attention to detail and delicious dishes. His endorsement adds to the restaurant’s reputation as a trusted local favorite.
• A Cozy, Family-Like Environment: The restaurant is operated by a friendly staff, including an elderly lady and a gentleman who may seem like family, adding to the homey atmosphere. It's this personal touch that draws repeat customers who enjoy not only the food but also the warm service.

Naver Place Rating: 4.6/5

Myeonghwadang consistently receives high reviews on Naver, with many customers praising the restaurant for its nostalgic flavors, generous portions, and welcoming service. The dishes are described as simple yet satisfying, perfect for a quick meal or a casual dining experience in Myeongdong.

Why Myeongdong is a Must-Visit for Food Lovers

Myeongdong is one of Seoul’s top tourist destinations, famous for its mix of street food stalls, restaurants, and international shopping options. While many visitors flock to the area for its bustling energy and variety of food, places like Myeonghwadang offer a more traditional, home-style dining experience that allows you to savor authentic Korean flavors. Whether you’re shopping, sightseeing, or just exploring the neighborhood, a stop at Myeonghwadang will give you a taste of Korea’s beloved street food in a relaxed setting.

Insider Tips:

• Best Time to Visit: The restaurant can get busy during lunch and dinner hours, so if you want to avoid long wait times, try visiting during off-peak hours, such as mid-morning or late afternoon.
• Perfect for Sharing: Many of the dishes at Myeonghwadang, like jjolbokki and gimbap, are perfect for sharing, so bring a friend or two and enjoy a variety of flavors.

Conclusion

If you’re looking for an authentic, no-frills bunsik experience in the heart of Myeongdong, Myeonghwadang is the perfect place to visit. From its savory jjolmyeon to its delicious tuna gimbap, the restaurant offers a wide range of Korean street food classics that are sure to satisfy. With its 30-year history and glowing praise from celebrity chefs, Myeonghwadang is a must-visit destination for anyone wanting to experience the best of Myeongdong’s food scene.

For more information and to plan your visit, check out Korea Travel Best.